How do you regain customers
Take the time to apologize for what drove your customer away and admit to anything wrong on your end.If they say price then you know there is disconnect between what you offer and the value they perceive.The first step in rebuilding trust is to indicate to your customers that you understand there is a problem and that you are firmly focused on fixing it.A case study written by tom roach of bbh.Companies should be diligently tracking and analyzing the number of customers who churn, alongside the reasons that they may decide to churn.
Track and analyze churn metrics.Many data breaches involve an inside, trusted source.Acknowledge empathy towards their experience and your commitment to take action.If a team member did something that made you react in the wrong manner (or overact), then acknowledge your part in the incident.Begin by engaging the right group of people to create a contingency plan so things just click into place when the inevitable occurs.
Customers can empathize with merchants facing a crisis, as long as you communicate with them properly.Not only will you get valuable feedback to help you make improvements to your business, but it keeps your business top of mind with customers.Acknowledge the problem, apologize to your customers, and atone for your mistake (s).Communicate what action you intend to take.Consistently communicate reach out to your customers on a regular basis.
The conversation cannot stop once the sale is made.The best thing to do is to admit your faults, fix them and then move on.Regain control with improved access management.